Apple began taking pre-orders on September 14, 2012, and over two million were received within 24 hours. Initial demand for the iPhone 5 exceeded the supply available at launch on September 21, 2012, and has been described by Apple as "extraordinary", with pre-orders having sold twenty times faster than its predecessors. While reception to the iPhone 5 has been generally positive, consumers and reviewers noted hardware issues, such as an unintended purple hue in photos taken, and the phone's coating being prone to chipping. Reception was also mixed over Apple's decision to switch to a different dock connector design, as the change affected iPhone 5's compatibility with accessories that were otherwise compatible with previous iterations of the line.
The iPhone 5 was officially discontinued by Apple on September 10, 2013 with the announcement of its successor, iPhone 5S, and iPhone 5C, a lower-cost variation of the iPhone 5 with similar internal hardware and a plastic casing. The introduction of the 5C deviated from Apple's previous market strategy, where the previous iPhone model would remain in production, but sold at a lower price point below the new model.[9]






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